As we begin our 20th year, we decided it’s time to shake things up a bit.

by Jason Fine

Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we think it better reflects Men’s Journal today. Creative director Benjamen Purvis, together with legendary type designer Jim Parkinson, who drew the new logo, took their inspiration from 1930s European auto-racing posters — rugged, elegant, unadorned. “It’s handcrafted, masculine, and authoritative,” Purvis says. “I think it perfectly expresses the spirit of our magazine.”

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